Tuesday, September 16, 2008

Week 3: In The World of Colour

Much like last week with the CRAP principles, I decided to do some exploring on the web and found several pictures that represent different colour schemes.


Triad Colour Scheme - The Beatles album, Yellow Submarine combines blue, red, and yellow hues perfectly to create the scheme. The highly saturaded yellow and red of the submarine stand out perfectly against the gradual tint of the less saturated blue background.


Analogous Colour Scheme - Three variations of hues in the sunflower create an analogous scheme of colours beside each other on the wheel. The sunflowers have low saturation of colour and good contrast between the dark shade of the middle and the tint of the petals.


Complementary Colour Scheme - The complementary colours of the poison dart frog against the green hue of leaves, act as a warning to its potential predators. The frog contrasts against the leaves with the highly saturated colour of its skin.

Monochromatic Colour Scheme - Another Beatles album cover, Revolver, uses elements of hand drawing and picture editing to create a monochromatic scheme. The different shades and tints of the faces are effective here because of good use of proximity. The plain white background also creates a good sense of contrast against the shaded drawn eyes.













Images courtesy of:

http://design.bloxi.jp/images/1151_0cbhdf_o.jpg

http://www.isdproductions.com/thebeatles/beatlesdiscographyandlyrics.html

Tuesday, September 9, 2008

Week 2: CRAP (in a good way)

After covering Contrast, Repetition, Alignment, and Proximity in class this week, I noticed that any picture can be judged according to those for elements of design. Here are some of the pictures that stood out in my mind.

I find this well known classic from the James Bond series, interesting in a few ways. Firstly, there is the concept of the viewer looking at the agent through the barrel of a gun. The contrast between black and white of the barrel is juxtaposed with the black and white suit of the agent, against a white background. Also, the the corners of the picture are dark, making the centre stand out more by contrast. The alignment of the picture works perfectly, as the repetitive swirled shape of the barrel leads the eye of the viewer to the main theme of the picture: the silhoutte of the character. The pose in which James Bond is standing, is effective too, contrasting the uniform symmetry of the swirl, and the circle of the barrel, making him stand out.

This is the cover from "Breaking Kayfabe", an album by Edmonton based rapper Cadence Weapon. There is a great amount of contrast in the picture the author worked with blue, yellow, orange, red, black, purple, and gray to recreate the image of the artist and the title. The title of the artist and the name of the album are both contrasted to look more interesting, as well as the swirls around the words, that make it look like the picture was roughly hand-drawn. The artists' hair, eyes and lips are drawn in the same color to stand out agains the background. The picture also makes good use of proximity. With the name of the artist, and the album around the face, the album cover brings the viewer's attention to to the concentrated center. The slightly rotated alighnment of the album title and the circles leading to the artist's mouth make it look almost like he's breathing the name of the title out through his teeth.


A preview picture for the upcoming release of another installment of the Need For Speed games. The most effectively used elements in this picture are alignment and proximity. The front car is slightly ahead of the second which is slighlty ahead of the third, in a close chase. The cars are aligned really close, so that the viewer's eye trails from the first one to the last, ending with the name of the game in big font against the backdrop of the city. There is also a contrast between the faded yellow sky and the dark of the road and cars, splitting the image in half, with the title standing out right at the centre. Because the image is imitating a high speed chace, the author effectively blurred the colors in the image, creating the sensation of high speed. Special attention has been given to fine detail in this image. The road looks wet with drops of water flying away from the tires, and the cars reflecting in the pavement create an effect of repetition.

This painting is by American artist Thom Evans is called "Repetition". The obvious repetition of the haystacks on the ground is mirrored by contrast in the clouds, seemingly dividing the picture into halfves, bringing the main character in forefront to attention of the viewer. The repetition used here, not only helps create a sense of perspective, but also makes the viewer interested as to what is on the horizon, beyond the viewable part of the painting. The caracter in the painting is sitting on the side, leaving the space for the viewer to fully see the repetitive stacks both in the sky and on the ground, as if they are the main point of the paintings. The color of the man's clothing matches the color of the surrounding nature. His jeans are the colour of the sky, the shirt is like the clouds, and the hat is the golden brown colour of hay.

Links to pictures:

Wednesday, September 3, 2008

Week 1: Zeros and Ones

Today, one is hardly surprised to hear the term "digital media." As a society we are moving away from the real world we can touch, smell, feel and see, to a much bigger dimension of the Internet. We go online to check the news and weather, do work, and socialize with other people. It is only appropriate then, that the new breed of media is emerging today. There isn't a TV or Radio station that doesn't have it's own website with up-to-the-minute updates, megabytes of mega material, and stories just about anything that is going on in the most remote parts of the world. Whether you care or not. News material doesn't just stream at us from televisions or radio sets anymore. It is on billboards, bus stops, sidewalks, elevators and even our washrooms. And as we get more used to this constant bombardment we learn to adapt and recognize its place in our everyday life.

Learning about this new form of media is especially important for future broadcasts. The influence of digital media is increasing everyday. Future broadcasters need to realize the potential of this form, its advantages and disadvantages, so that one day they can tap into this form and use it effectively. Just like digital media itself, today's writers, producers, and directors have to be versatile, and able to work in multiple fields. That is the importance of learning digital media.