Today, one is hardly surprised to hear the term "digital media." As a society we are moving away from the real world we can touch, smell, feel and see, to a much bigger dimension of the Internet. We go online to check the news and weather, do work, and socialize with other people. It is only appropriate then, that the new breed of media is emerging today. There isn't a TV or Radio station that doesn't have it's own website with up-to-the-minute updates, megabytes of mega material, and stories just about anything that is going on in the most remote parts of the world. Whether you care or not. News material doesn't just stream at us from televisions or radio sets anymore. It is on billboards, bus stops, sidewalks, elevators and even our washrooms. And as we get more used to this constant bombardment we learn to adapt and recognize its place in our everyday life.
Learning about this new form of media is especially important for future broadcasts. The influence of digital media is increasing everyday. Future broadcasters need to realize the potential of this form, its advantages and disadvantages, so that one day they can tap into this form and use it effectively. Just like digital media itself, today's writers, producers, and directors have to be versatile, and able to work in multiple fields. That is the importance of learning digital media.
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