Bell: A recent advertisement for Bell Canada, uses text to encourage the purchase of new cellphones with Instant Messenger options. The fonts here are designed to simulate the ones a person might see on MSN Messenger or in the text messages for their phone. The selling point of this ad is the awareness and familiarity of the viewer with the given font.
Wicked The Musical: A poster for "Wicked" features slightly pointy fonts with a lot of angles. Come to think of it witches are pretty pointy themselves: pointy hats, pointy fingers, pointy noses, pointy broom sticks, etc. The font use here is effective in creating a gloomy feeling of witch presence and thus selling the ad.
Nuit Blanche: A relevant (more on Nuit Blanche in later posts) topic of Nuit Blanche has a minimalistic yet eye-catching poster. The use of typography here is effectiv in making the title of the event slightly bigger than the rest of the text and thus grabbing the attention of the viewer. The text is tightly knit together create a specific effect. The font used in this design is minimalistic as well, which only adds to the effectiveness of the poster.
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